Diversified Service Platform Jake's Automotive operates across two locations and has a towing service, enabling cross-selling between routine maintenance, tire services, and roadside assistance. This creates a strong opportunity to target local fleets with scheduled maintenance contracts and bundled service packages that increase visit frequency and average ticket.

Fleet Partnerships Growth Capitalize on the shop's capacity and service bays by pursuing fleet and commercial accounts with local businesses, municipalities, and delivery/service fleets. Propose a formal fleet program with priority scheduling, on-site or mobile maintenance options, and predictable revenue streams.

Tire Program Expansion With access to all major tire brands, Jake's can formalize tire promotions, warranty-backed packages, and partner deals with manufacturers or distributors. Leverage tire services to drive routine maintenance upsells and potentially add tire storage or seasonal promotions at the Troy or Auburn Hills locations.

Digital Marketing Optimization Leverage the existing tech stack to improve online appointment booking, quotes, and CRM workflows. Invest in local SEO and targeted digital campaigns to convert towing inquiries into service bookings, and use analytics to refine marketing and upsell messaging.

Investment & Upsell Enablement Given scale and staffing, there is opportunity to upgrade diagnostic and repair equipment and finance tools, enabling higher-margin services. Develop staff training focused on upsell opportunities and customer satisfaction to increase repeat business and referrals.