Growth through acquisitions Jackalope has expanded via the acquisition of Black Abbey and appointed a seasoned sales leader to drive regional growth. This signals readiness to pursue cross selling with Black Abbey accounts and to penetrate adjacent markets.

Taproom Channel The business focuses on draft-only distribution to bars and restaurants and maintains an on-site taproom, creating opportunities for exclusive drafts, tap takeover programs, and seasonal promotions with venue partners.

Local Partnerships A strong emphasis on supporting local businesses and community initiatives opens doors for co marketing with Nashville venues, retailers, and nonprofits, boosting wholesale orders and overall brand presence.

Marketing Engine A marketing-friendly tech stack including Klaviyo and Google Maps enables data driven outreach and targeted promotions to on premise accounts, plus campaigns to drive taproom visits and wholesale orders.

Portfolio Flexibility A pipeline of seasonal and experimental brews supports limited release collaborations with restaurants or festivals, expanding the portfolio offered to venues and enabling co branded marketing.