Boutique scale Small-to-mid sized design firm with a lean team (2-10 employees) offering specialized interactive design and development services. This suggests a potential fit for SMB and mid-market clients needing personalized attention and flexible engagement models.

Geographic footprint Based in Chicago and Atlanta yet serving diverse industries, presenting opportunities to pursue regional clients across the Midwest and Southeast, including financial services, healthcare, and education, where customized interactive solutions are valued.

Legacy tech stack Uses established tools (DreamWeaver, jQuery UI, CFML) alongside modern CDN and analytics services. Potential upsell path to modernize legacy sites or migrate to contemporary stacks for improved performance, accessibility, and mobile experience.

Revenue potential Reported revenue range of 1M to 10M indicates capacity for larger, multi-phase projects while maintaining personal client focus; target growth opportunities with mid-market clients seeking longer-term interactive and development partnerships.

Competitive landscape Operates in a space with large design/e-commerce platforms (Wix, Squarespace, GoDaddy, Shopify) but differentiates through bespoke interactive design. Propose targeted outreach to brands needing custom UX, micro-sites, or complex integrations that off-the-shelf solutions can’t adequately address.