Fundraising niche Target organizations in the nonprofit and philanthropic sector seeking grant writing, development strategy, and creative communications to improve fundraising outcomes and donor engagement.

Mid-market scale Company revenue of 100M-250M and 11-50 employees suggest mid-market prospects with resources to engage in formal contracted services and potential multi-year partnerships.

Tech-enabled services Leverage their tech stack including Shopify and Office 365 to position as a modern, scalable vendor; opportunities to offer digital fundraising platforms, analytics, and CRM integrations.

Strategic growth Focus on organizations undergoing expansion, capital campaigns, or awareness drives where JMA’s development strategy and creative communications can accelerate fundraising and visibility.

Competitive positioning Identify clients competing with large firms but favoring boutique, specialized fundraising partners; position JMA as a cost-effective, personalized alternative with proven grant writing and events capabilities.