IXI Services, a division of Equifax Employee Directory

Marketing and AdvertisingVirginia, United States51-200 Employees

IXI Services, a division of Equifax, operates in the advertising services sector from Tysons, Virginia. It forms part of Equifax’s Data-driven Marketing capability and has supported financial services and consumer marketing firms for more than twenty years in optimizing omni-channel marketing, identifying growth markets, and enhancing practice and performance management. The company offers a comprehensive suite of analytical, digital, marketing, software, and data offerings intended to help marketers develop more profitable relationships with consumers.

A defining feature is its focus on anonymous, direct-measured data that connects clients with their optimal customers and expands visibility into customers’ and prospects’ full financial wallet. Its insights cover wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market. Through its exclusive network of leading U.S. financial institutions, IXI directly measures assets and investments, comprising over 42% of all U.S. invested assets, and combines this with proprietary measures of income, spending, and credit to create a granular financial database.

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