Strategic Focus Target IU Indianapolis Sports Innovation Institute as a niche higher education tech adopter blending academia with industry. Value prop for potential sales: access to student and faculty talent for R&D, and partnerships to co-develop sports tech solutions, potentially aligning with grant-funded initiatives.

Tech Footprint Leverage their current tech stack (Docker, PostgreSQL, Jira, ServiceNow, IBM SPSS) to propose integrated tools, analytics, or process automation that fit their development and research workflows, with opportunities for training, support, and custom dashboards.

Funding Signals Recent NSF grant activity and high-profile hires indicate active growth and a willingness to invest in AI, security, and innovation ecosystems. Position offerings that complement grant programs, compliance, AI tooling security, and scalable infrastructure to support funded projects.

Market Positioning Operating in a university setting with a focus on sports tech and innovation, there is potential to bundle educational outreach, pilot programs, and student-led pilots to demonstrate ROI to stakeholders, sponsors, and industry partners seeking access to emerging talent.

Revenue Gap With revenue under one million and a small team, there is an opportunity to propose cost-effective, low-friction solutions (subscription-based analytics, cloud optimization, or SaaS workflows) that scale with their research agenda without heavy deployment overhead.