Growth potential Target mid-market automotive groups and single-state dealer networks leveraging iService’s high adoption and customer engagement to upsell additional modules such as AI-driven analytics, AI Labs tools, and Lightyear UI enhancements to improve service profitability.

Digital modernization Position iService as the modern, easy-to-use platform that reduces friction in service operations; align with dealers seeking streamlined workflows, improved technician and advisor adoption, and enhanced customer transparency to win new DMS, CRM, and service lane expansion contracts.

NADA momentum Capitalize on recent NADA Show momentum by targeting attendees and exhibitors with demonstrations of Lightyear Enterprise Retail Cloud andService Lane Customer Experience solutions to accelerate deal conversions post-event.

AI driven value Highlight DealerBuilt AI Labs and AI-driven tools as differentiators for data analysis, customer engagement, and sales acceleration, offering cross-sell opportunities to existing clients and partnerships with data integration platforms.

Strategic partnerships Leverage integrations like Fullpath data partnerships and cross-sell to firms seeking enhanced data flows; pursue channel partnerships with automotive IT vendors to expand market reach and install base within dealer groups.