IPO Readiness IRMs clients frequently pursue IPOs and require investor-focused websites with integrated newsrooms and communication tools. This presents an opportunity to upsell end-to-end investor relations platforms and ongoing site enhancements for upcoming listings.

Tech Stack Advantage IRMs use modern delivery and performance technologies (CDN, HTTP/3, HSTS, CDN insights) which can be packaged as a premium, fast, secure investor website solution. Emphasize performance, security, and reliability as a differentiator to potential clients.

Expansion Pipeline With over 200 ASX-listed clients and a history of partnerships, there is a clear opportunity to cross-sell additional IRM tools such as the IRM Newsroom and IRM Events to other listed entities seeking enhanced investor engagement.

Acquisition Synergy Post-acquisition by Proactive Group, there may be broader distribution, resources, and cross-sell opportunities. Position IRM as part of a larger investor engagement ecosystem to potential customers seeking integrated services.

Mid-market Focus Current revenue is under $1M with a small-to-mid sized client base. Target mid-capaspiring ASX companies and growth-stage firms looking to scale investor communications, offering scalable packages and flexible pricing.