Sponsorship & Venue IRFU oversees rugby across Ireland and operates at both community and professional levels, presenting opportunities for sponsorship deals, venue partnerships, and hospitality programs around Aviva Stadium and major events.

Hotel & Mixed-Use Recent CBRE engagement to design, build, finance and operate a hotel and residential development by the Aviva Stadium signals appetite for strategic real estate partnerships and integrated leisure offerings that vendors can support with construction, facilities management, and tech-enabled services.

Technology & Data IRFU already utilizes modern tech stacks and partner platforms; there is potential to offer digital transformation, CRM, analytics, marketing automation, and fan engagement tools to enhance clubs, schools, and professional pathways.

Commercial Growth Low revenue but broad reach implies opportunities for scalable sponsorship packages, merchandise logistics, and digital ad monetization in stadiums and digital properties to diversify income streams.

Leadership & Partnerships Recent leadership changes and expansion in coaching and pathways indicate a need for advisory, program development, and vendor solutions aligned with youth development, coaching education, and performance optimization.