Global Distribution Iridex maintains direct sales in core markets and leverages a broad distributor network to reach customers worldwide. Sales opportunities include targeting underpenetrated geographies where partners operate, expanding joint marketing and localized training, and offering coordinated service and financing options to accelerate adoption of glaucoma and retina laser systems and related delivery devices.
Glaucoma Growth Early-year signals indicate glaucoma product demand contributing to improved performance, presenting a clear upsell path for glaucoma laser systems, probes, and accessories to ophthalmology clinics and hospitals, supported by clinical and service programs that drive utilization and recurring revenue.
Retina Opportunity Retina laser technology remains a growth area, with opportunities to expand access through EyeProGPO and other procurement networks. Target retina clinics, ASCs, and hospitals with bundled solutions that combine retina laser systems, probes, and ongoing maintenance, plus financing to ease budget cycles.
Service Advantage Iridex emphasizes comprehensive technical, clinical, and service support as a differentiator. Translate this into sales by offering premium service contracts, remote diagnostics, staff training, and onboarding programs to increase device uptime, utilization, and overall value to purchasers.
Partnerships & Market With a diversified ophthalmology-focused product line and a growing distributor footprint, along with strategic partnerships such as EyeProGPO, Iridex is well positioned to pursue multi-site procurement deals, volume pricing, and co-marketing initiatives to drive adoption across hospitals, clinics, and ASCs.