Acquisition Growth Recent acquisition of Jarmany Ltd signals expansion in data analytics capabilities and a broader client reach. Leverage this growth to position as a partner for integrated analytics-driven strategy, offering cross-sell of research, data insights, and strategic advisory.

Leadership Expansion Addition of Rajashree Ivaturi as partner strengthens executive depth and industry credibility. Use this to approach mid-market and enterprise clients seeking trusted leadership with a consumer-focused advisory perspective.

Consumer-Centric Position Brand emphasizes a hybrid approach blending strategy, activation, and customer understanding beyond traditional consulting. Propose solutions that fuse strategy with consumer research to drive go-to-market plans and brand innovations.

Recognition Advantage Forbes recognition as a World's Best Management Consulting Firm reinforces market credibility. Leverage awards in outreach to C-suite buyers stressing quality, reliability, and differentiated consumer insights.

Strong Market Fit Given growth metrics and affiliation with Ipsos, target clients in consumer brands, retail, and services seeking integrated research-led strategy. Highlight potential for scalable engagements across strategy, insight generation, and activation campaigns.