IPG Media Lab Email Format
Advertising ServicesNew York, United States11-50 Employees
IPG Media Lab operates within the Interpublic Group as part of its Advertising Services arm. Based in New York City, New York, the lab focuses on identifying and researching innovations and trends that could reshape the media landscape and the way brands connect with audiences. Since its inception in 2006, the Lab has collaborated with clients and industry partners to help them navigate disruptive change. It serves brands, advertisers, and media partners seeking evidence-based insights to anticipate shifts in media consumption and ad effectiveness. In 2020, Magna Global partnered with IPG Media Lab to study the implications of six-second video formats for advertising.