Digital Transition iPaper focuses on helping retailers shift from analog to digital-first promotions, presenting a sales opportunity to offer end-to-end digital catalog conversion, in-catalog shopping integrations, and data-driven future leaflets.

Automation & Scale The product roadmap emphasizes fully automating catalog production and eliminating PDFs, suggesting a chance to upsell advanced automation services, data-driven campaigns, and seamless multi-channel distribution.

Multi-Channel Connectivity With built-in support for email, WhatsApp, and ecommerce webshops, there is potential to cross-sell omnichannel marketing solutions and personalized messaging workflows to retailers seeking cohesive customer journeys.

Accessibility & UX Recent product improvements to accessibility and WebP support indicate a customer need for accessible, fast-loading catalogs; opportunities exist to position premium accessibility and performance optimization services.

Growth & Visibility Revenue scale and funding signals combined with active PR around sustainability and awards present a window to pursue partnerships with mid-market retailers looking for credible, award‑winning digital catalog providers.