Industry Leadership IPA is a central UK advertising industry body with a diverse members base and a focus on practitioner empowerment, presenting opportunities to offer targeted services to agencies seeking accreditation, training, and industry standards.

Public Affairs Expansion Recent hire of a high-profile director of public affairs indicates an emphasis on lobbying, industry policy, and corporate communications services that could be offered to IPA members and partner organizations.

Valued Partnerships Upcoming collaboration with Tracksuit and partnerships with Campaign and Campaignlive suggest a demand for strategic thought leadership, research, and DEI initiatives; potential for sponsorship, data services, and event marketing solutions.

Research & Measurement Launch of Pricing Playbook and involvement in Effectiveness Awards point to a culture of measurement and analytics; opportunity to propose data analytics, benchmarking, and impact assessment offerings.

Technology Enablement A tech stack including Qlik, SAP, Microsoft Dynamics, Sage, Tealium and Smartsheet implies enterprise-grade data and process capabilities; potential for integrated software, CRM, BI consulting, and digital experience enhancements for IPA and its members.