Platform Growth The Downtown Iowa City District recently launched an online economic development platform to support prospective and current businesses, creating a sales opportunity for end-to-end web and platform services such as WordPress customization, CMS maintenance, CRM integration, data collection workflows, analytics, and marketing automation to streamline onboarding and lead capture.

Arts Marketing With a new campaign to showcase arts, culture and entertainment, there is demand for creative services including branding, graphic design, content creation, digital advertising, and video production to amplify promotional reach across social, web, and events.

Vendor Management ABM partnership replacement and ongoing vendor relationships indicate a need for procurement and facilities management solutions, including vendor onboarding, contract administration, service level monitoring, and performance analytics to optimize partnerships.

Outsourced Support Given a lean team, the district can benefit from outsourced support in IT, website maintenance, digital marketing, graphic design, and program management to scale initiatives and ensure reliable platform operations.

Stakeholder Engagement With program management and sponsorship activity, there are opportunities for customer relationship management systems, donor and member management, sponsorship tracking, and event management to improve stakeholder engagement and revenue generation.