Market downturn Identify opportunities to offer resilience and optimization services to agricultural clients facing a multi-year downturn in net farm income, high input costs, and market volatility highlighted by recent Iowa Farm Bureau studies and economic summit discussions.

Strategic partnerships Leverage potential collaboration with agricultural industry bodies and allied associations (Iowa Farm Bureau, Iowa State University, Iowa Bankers Association) to provide consulting on economic trends, risk management, and succession planning workshops.

Succession & governance Position advisory offerings around farm succession planning, governance structures, and leadership development as farmers seek stability, inheritance clarity, and long-term business continuity amid market pressures.

Digital capabilities Offer data analytics, marketing optimization, and CRM integrations using tools like SAS, SQL Server, SEMrush, and iCIMS to help rural businesses improve profitability, reach, and customer engagement in a tightening economy.

Industry alignment Target cross-industry ag associations and councils referenced in recent partnerships to bundle services (market intelligence, strategic consulting, digital marketing) tailored to farmers, cooperatives, and rural enterprises seeking efficiency and growth.