Market Size Potential Small market research shop based in Salt Lake City with an annual revenue of 1M-10M and a focused service offering, suggesting upsell opportunities in larger enterprise clients seeking cost-effective, tailored qualitative and quantitative insights.

Niche Focus Specializes in focus groups, recruiting, survey development, branding, and customer satisfaction tracking, indicating potential to cross-sell extended research services to clients requiring end-to-end market intelligence solutions.

Tech Enablement Uses Google Cloud, Google Analytics, Tag Manager, and other web security measures, signaling readiness for data-driven projects and digital measurement offerings that enhance client reporting and insights delivery.

Growth Signals Longstanding operation since 1994 with a lean team, presenting opportunities to partner on scalable research programs and to introduce automation or managed services to improve efficiency and expand capacity.

Market Fit Positioned in the market research space with a flexible approach to qualitative and quantitative insights, offering a compelling value proposition for mid-market clients seeking cost-effective, tailored research to inform strategy.