Event platform buyers Target organizations hosting large or recurring events that require end-to-end event management, attendee engagement, and on-site capabilities, as inwink’s all-in-one platform.

Diverse customer base Focus on both B2C and B2B event organizers and communities; opportunities exist in cross-selling to existing customers like Viva Technology, GL events, Cegid, La Poste Groupe, and other listed users.

SMB to mid-market extensibility Position value for mid-market users given headcount range of 11–50 and revenue under $1M; emphasize scalable features from registrations and CRM to on-site tools that fit growing event programs.

Competitive differentiation Leverage integrated on-site solutions (badges, Companion app, LeadGen) and community engagement (blog, forum, content sharing) as differentiators against competitors with more fragmented offerings.

Growth and partnerships Highlight opportunities to upsell to existing users and cross-sell with large enterprise clients, exploring co-marketing or referral arrangements with notable customers and leveraging the platform’s breadth to win tenders and RFPs.