M&A momentum Leverage the company’s recent history of large acquisitions and mergers in the CRO/health services space to position cross-sell opportunities for clinical operations support, patient education, and regulatory communications as the new combined entity seeks scale and integration services.

Pharma commercialization Target pharmaceutical and biologics clients seeking end-to-end commercialization support, highlighting inVentiv Health Communication capabilities across branding, CME, patient education, public policy, and digital engagement to accelerate go-to-market timelines.

Public relations leverage Offer integrated PR and policy advocacy tied to market access and regulatory changes, aligning healthcare practitioner and policy-maker outreach with digital and social media strategies to strengthen brand trust and payer conversations.

Scale with enterprise Position as a partner for large-scale campaigns given the sizable workforce and international exposure implied by 10,001+ employees, focusing on program management, fleet and travel optimization, and cross-functional collaboration tools for global campaigns.

Healthcare communications Explore expansion into disease-area specific patient education and CME programs for medical devices and diagnostics, offering measurable impact on adoption, adherence, and outcomes to attract mid-market to enterprise clients seeking compliant, evidence-based outreach.