Awarded Trust Leverage Interstate Mitsubishi’s recognized customer satisfaction success, as evidenced by the 2018 Best in Class Dealership Sales Satisfaction award, to approach them with premium service and CRM enhancements that reinforce their brand reputation and repeat business.

Mid‑Market Focus Target their mid-market footprint (approximately 11-50 employees) with scalable dealership solutions, such as flexible financing platforms, inventory management tools, and analytics to optimize sales throughput without large enterprise commitments.

Digital Advertising Their tech stack includes Microsoft Advertising, Bing Ads, and AWS, indicating a readiness to invest in digital marketing and cloud-based solutions; propose integrated ad tech, attribution modeling, and cloud-ready marketing analytics to boost lead generation and ROAS.

Revenue Range With annual revenue in the $10M–$25M range, present cost-effective, phased procurement options, bundled services, and performance-based pricing to align with growth plans while minimizing upfront risk.

Regional Presence Erie, PA location suggests a local market focus; offer regional expansion support, partnerships with local financing sources, and targeted regional campaigns to capitalize on a strong local customer base and potential market share gains.