Detroit expansion New showroom in Detroit signals growth in the Michigan market and potential for updated office spaces in a major urban hub. Sales opportunities include securing contracts with local enterprises expanding operations, healthcare facilities, education campuses, and government offices in Southeast Michigan.

Exclusive Haworth dealer Over 30 years as the exclusive Haworth office furniture dealer in West and Northern Michigan presents a strong vendor relationship anchor. Leverage Haworth product lines and brand trust to upsell integrated design, installation, and space planning services to existing clients and nearby organizations seeking consistent supply and service.

Diverse verticals Experience serving healthcare, commercial, government, education, and hospitality means a broad addressable market. Target decision-makers across multiple sectors with modular, design-forward workspaces and turnkey installation to win multi-site or campus-wide refresh projects.

Mid-market focus Revenue in the range of millions with a lean team suggests a mid-market targeting strategy. Focus on mid-sized corporations, universities, and mid to large government offices that require comprehensive space solutions, from furniture to design and installation.

Education partnerships Past collaboration with Davenport University indicates a capability for educational partnerships and showroom/demonstration opportunities. Build on this by pursuing more higher-ed and training facility projects, offering realistic mockups, teachable spaces, and student engagement environments.