SMB focused Target small businesses that need affordable IT training, consulting, outsourcing, and staffing. Despite a smaller team, ISS can position as a cost-efficient IT partner for SMBs seeking end-to-end services.

Full-service IT Leverage ISS’s broad service mix (training, consulting, staffing, outsourcing, solutions) to upsell bundled offerings. Emphasize one-stop-shop value to reduce client procurement friction.

Cloud and web stack Promote expertise in cloud and web technologies (Google Cloud DNS, Google Workspace, Nginx/OpenResty, Lua) to target firms needing hosting, domain management, and application delivery optimizations.

Growth through partnerships Position ISS as a subcontracting or co-delivery partner for larger integrators or agencies that need scalable, cost-effective support for small-to-midmarket clients.

Revenue opportunities Highlight mid-range revenue potential (1M–10M) as a proof point for capability and reliability; propose lightweight pilot programs or reference cases to win initial engagements and expand.