Growing Digital Initiatives The FIH has recently launched digital platforms such as FIH Live and Watch.Hockey, indicating an interest in expanding their online streaming and digital engagement capabilities, presenting opportunities for digital media, streaming services, and related technologies.

Focus on Women's Sports With the launch of the Women Who Thrive series, FIH demonstrates a commitment to promoting women in hockey, creating potential avenues for brands and organizations focused on women's sports, empowerment, and diversity initiatives.

Strategic Partnerships Recent collaborations with companies like Fikagear, RSI Sports Group, and Endeavor Streaming suggest FIH is seeking partnerships to enhance educational initiatives, digital growth, and event support, offering prospects for B2B solutions and sponsorship opportunities.

Leadership Expansion The appointment of Mike Joyce as Director General signifies leadership growth and strategic direction, indicating opportunities for vendors offering management, consulting, and leadership development services in sporting federations.

Market Positioning With a revenue range of up to $10 million and an international presence governed by over 140 national associations, FIH represents a sizable yet flexible organization open to technological, branding, and digital service contracts to support its global events and initiatives.