Global Premium International Beverage operates a premium, internationally distributed portfolio led by award winning Scotch whiskies and high quality beers and spirits across 85 markets, presenting cross-border upsell opportunities to established retailers and travel retail networks.

New Market Entry Expansion activity includes establishing a New York office to bring US distribution in house, signaling readiness for onshore sales growth and direct-to-consumer or on-premise placements in a large, affluent market.

Strategic Partnerships Recent launches and partnerships such as Prakaan in Singapore with Malt & Wine Asia create co-branding and distributor-aligned campaigns, suggesting collaboration opportunities with regional distributors and on-trade customers.

Acquisition & Rebranding Acquisition of Larsen Cognac and unveiling a refreshed identity presents a potential to cross-sell premium Cognac and related spirits into existing channels, while leveraging story and heritage to drive premium shelf presence.

Awards & Employer Industry recognition as Best Employer complements sales storytelling for talent-led partnerships, indicating potential to bundle employer brand alignment with joint marketing initiatives to attract premium retailers and hospitality partners.