Self-funded focus Target IBA’s core specialization in self-funded solutions to position cost controls, plan customization, and efficient administration as a value proposition for potential employers seeking healthcare cost containment.

Mid-market target With 51-200 employees and revenue in the hundreds of millions, align outreach to mid-market organizations that require scalable TPA services, better vendor management, and personalized support.

Tech enablement Leverage IBA’s technology stack (AWS, Cloudflare, WordPress, Webflow) to propose modern, secure, and user-friendly benefits administration platforms, digital enrollment, and client portals as a differentiator.

Growth potential Position IBA’s years of experience since 1972 and strong revenue base as an opportunity for partners to co-sell or white-label self-funded solutions to expand market share in employer-sponsored benefits.

Competitive landscape Benchmark against peers with similar client profiles (e.g., ADP, Mercer, Gallagher) to highlight IBA’s personalized service and efficient plan management as a differentiator in a crowded benefits administration market.