Industry Focus Target wellness and fitness organizations and training providers in the yoga therapy space, highlighting IAYT's role as a certifying body and community hub to position partnerships around education, standards, and certification programs.

Certification Opportunities Leverage IAYT's certification initiatives with Kryterion to offer exam delivery services, proctoring, or platform integrations, appealing to organizations seeking credible, scalable assessment solutions for continuing education or credentialing.

Event Presence Capitalize on IAYT’s activity at SYTAR and related conferences to propose sponsored sessions, exhibitor packages, or digital marketing collaborations that reach yoga therapists and wellness professionals directly.

Digital & Tech Align with IAYT’s tech stack and digital channels (AWS, Google Ads, Email Service) to offer targeted marketing, analytics, or security enhancements that improve member acquisition, engagement, and certification workflow efficiency.

Financial Opportunity With a revenue range of one to ten million, position scalable B2B services (training, certification admin, marketing analytics, member engagement platforms) that can grow alongside the association’s membership base and event programs.