Luxury & Corporate Leverage the InterContinental brand’s luxury appeal and extensive meeting facilities to upsell premium corporate events, conferences, and banquets at the Festival City venue, targeting multinational clients and regional business travelers.

Integrated Leisure Promote bundled experiences combining hotel stays with access to the Festival Centre amenities (retail, cinema, dining, bowling) and the on-site Al Badia Golf Club to attract family and group leisure bookings seeking comprehensive lifestyle experiences.

Wellness Upsell Capitalize on Spa InterContinental and luxury treatment partnerships to offer wellness packages, corporate wellness retreats, and reward programs for high-value guests, cross-promoting with adjacent resorts in the brand portfolio.

Global Partnerships Utilize the hotel’s international footprint and recent brand collaborations to broker co-branded promotions with strategic partners, expanding sponsorships, loyalty points programs, and group travel packages.

Targeted Expansion Position the property as a hub for regional events by highlighting its 3,800 sqm Event Centre, multiple ballrooms and meeting rooms, presenting it as a preferred venue for MICE segments, government events, and large-scale launches.