Mid-market scale Target health plan design and employee benefits optimization for mid-sized employers in the wake of rising benefits costs, leveraging IMS’s 29+ years of tailored program design and dedicated account managers to differentiate from larger providers.

Personalized service Leverage IMS’s model of assigning a dedicated account manager to each client to build trust with HR leaders seeking high-touch support, speed of implementation, and centralized coordination of benefits administration.

Cost optimization Present IMS’s track record of helping employers design cost-effective benefit packages that still deliver strong healthcare outcomes, appealing to finance executives focused on total compensation efficiency.

Technology leverage Position IMS’s tech stack and data-driven capabilities (content management, analytics, and secure communications) as enablers for streamlined enrollment, claims management, and reporting to differentiate from less tech-forward rivals.

Growth fit Align IMS’s services with potential expansion into risk management and HR consulting for growing organizations, including cross-sell opportunities to related benefits administration and compliance needs in expanding client bases.