Growing Industry Engagement IGEA's active participation in major industry events like Gamescom, World Expo, and the Australian Plays shows strong industry visibility and networking opportunities, making it an ideal partner for companies seeking to showcase their products or expand their reach within the gaming sector.

Expanding Market Penetration With a recent report indicating 81% of Australians play video games, representing a 14% increase, there is significant market growth potential for gaming hardware, content, and related services aimed at consumers and educational institutions.

Focus on Child Online Safety IGEA’s collaboration with eSafety on online safety solutions demonstrates a commitment to protecting younger audiences, creating opportunities to offer online security tools, parental controls, and safety compliance solutions targeted at family-friendly gaming products.

Partnership Opportunities Partnerships with organizations like the South Australian Film Corporation and initiatives such as Australia Plays position IGEA as a gateway for companies to engage with local studios, government bodies, and educational institutions for co-marketing, funding, or joint development ventures.

IT and Content Development IGEA’s support for developers and access to industry events provides potential sales avenues for development tools, technology platforms, and educational resources aimed at boosting local game development talent and innovation in the Australian and New Zealand markets.