Integral Reality Labs, Inc.
Entertainment ProvidersCalifornia, United States2-10 Employees
IRL is a San Mateo-based entertainment technology company formed in 2021 through a merger with Mixed Dimensions to pursue trends at the intersection of the physical and digital worlds, including NFTs, metadata, 3D printing, and gaming evolution. It is developing an integral co-reality platform intended to fuse smart collectibles with smart surfaces to deliver emotionally engaging experiences, with NFTs carrying behavioral metadata and functional differences tied to gaming needs, and enabling creation, customization, purchase, trade, and sale within the IRL ecosystem. The company operates in the entertainment providers industry and is positioned to address the demand for more integrated digital-physical experiences in gaming and collectibles. Based in San Mateo, California, IRL operates with a small team. A notable development in 2023 was a collaboration with Ubisoft to launch Assassin's Creed smart collectibles.