Strategic Partnering There is a recent strategic partnership with Intellijoint Surgical to advance joint replacement procedures. This collaboration signals a direct channel into orthopedic operating rooms and potential co-developed solutions that leverage INSURGICAL’s single-use power tools to enhance efficiency and reduce costs in joint surgeries.

Single-Use Advantage Emphasize the single-use, pre-tested, sterilized power tools as a differentiator for high-cost OR setups. This can appeal to hospitals seeking faster turnaround, lower sterilization risk, and inventory simplification, creating opportunities for bundled equipment and consumables.

Midmarket Opportunity With a lean staff and revenue in the million-dollar range, target mid-size orthopedic centers and regional hospitals that may benefit most from cost-effective, reliable single-use tools and quicker OR cycles, complementing larger competitors in the space.

Cost and Efficiency Position INSURGICAL as a cost-conscious alternative in the orthopedic power tools market by highlighting total cost of ownership, reduced sterilization workflow, and ready-to-use instrumentation, appealing to procurement teams focused on efficiency and spend validation.

Expansion Readiness Leverage growth signals from partnerships and a scalable tech/operational stack to pursue cross-sell opportunities with distributors and hospitals expanding orthopedic programs, while aligning messaging to improve predictability of supply and outcomes in joint procedures.