NFP Channel Advantage ISG’s acquisition by NFP in 2020 signals access to a broad broker network. Leverage this channel to cross-sell builder-focused risk protection and Direct Bill options to NFP clients across industries, coordinating with NFP teams to source joint opportunities on construction projects and developers.

Builder Risk Differentiator ISG positions itself with builder-centric protection and a claims-prevention mindset. Target construction and development accounts that prize risk management and loss control, offering bundled coverage plus proactive risk services and project-specific case studies to win bids.

Direct Bill Advantage The Direct Bill Payment Plan launch highlights a customer-friendly, cash-flow-friendly approach. Market to mid-market contractors and builders that value flexible billing, using DPP as a differentiator in proposals and promoting streamlined, digitized payment options to speed renewals.

Digital Capabilities ISG’s modern tech stack enables digital onboarding, policy management, and data-driven risk insights. Propose a services package around digital customer experiences and data-enabled underwriting for builder clients, improving motion through quotes, bindings, and renewals.

Mid-Market Positioning With a mid-market footprint and focused protection for builders, ISG is well suited to win mid-size construction and property development accounts. Develop targeted outreach and co-branded campaigns, leveraging NFP relationships to accelerate growth in core segments.