Insights

Acquisition signal Be aware that InstaMotion was recently acquired by Carvago, indicating a consolidation trend in the used-car online marketplace space. This suggests potential collaboration or integration opportunities with Carvago’s network and tech stack to cross-sell or upsell services such as financing, insurance, or extended warranties.

Financing traction InstaMotion secured a Series B funding of around €24 million in 2021, signaling investor confidence and potential for scaled marketing and tech investments. This presents an opening to discuss financing-friendly partnerships, co-marketing opportunities, and premium service offerings to accelerate customer acquisition.

Digital buying The platform enables 100% online car purchasing with doorstep delivery, insurance, and registration, plus a 14-day return policy. This strong digital first model creates sales opportunities for ancillary digital services such as extended delivery options, insurance add-ons, and seamless logistics partnerships with auto finance and reg/insurtech providers.

Market readiness Operating in Germany with a nationwide reach and a qualified vehicle quality grid suggests a robust supply chain and logistics ecosystem. Target potential B2B collaborations with insurers, vehicle inspectors, and fleet management providers to enhance the end-to-end online car buying experience.

Tech stack fit Utilizes tools like Salesforce, Braze, Datadog, and Piwik PRO Core, indicating a mature CRM and customer analytics setup. This opens opportunities for data-driven partnerships in marketing automation, customer retention campaigns, or API-based integrations to deepen engagement and upsell potential.

Similar companies to instamotion

instamotion Tech Stack

instamotion uses 8 technology products and services including Criteo, Hotjar, WordPress, and more. Explore instamotion's tech stack below.

instamotion's Email Address Formats

instamotion uses at least 4 email formats:
instamotion Email FormatsExamplePercentage
F.Last@instamotion.comJ.Doe@instamotion.com
86%
FirLast@instamotion.comJohDoe@instamotion.com
6%
First.Last@instamotion.comJohn.Doe@instamotion.com
4%
FLast@instamotion.comJDoe@instamotion.com
4%

Frequently Asked Questions

What is instamotion's official website and social media links?

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instamotion's official website is instamotion.com and has social profiles on LinkedIn.

How much revenue does instamotion generate?

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As of August 2026, instamotion's annual revenue is estimated to be $1M - $10M.

What is instamotion's SIC code and NAICS code?

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instamotion's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 4411 - Automobile Dealers.

How many employees does instamotion have currently?

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As of August 2026, instamotion has approximately 25 employees across 1 continents, including Europe. Key team members include Chief Executive Officer Im Marketplace Gmbh: N. D., Chief Marketing Officer: J. B. and Head Of Inbound Marketing: L. C. Explore instamotion's employee directory with LeadIQ.

What industry does instamotion belong to?

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instamotion operates in the Retail Motor Vehicles industry.

What technology does instamotion use?

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instamotion's tech stack includes Criteo, Hotjar, WordPress, Salesforce, Microsoft 365, Braze, Datadog and Piwik PRO Core.

What is instamotion's email format?

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instamotion's email format typically follows the pattern of F.Last@instamotion.com. Find more instamotion email formats with LeadIQ.

How much funding has instamotion raised to date?

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As of August 2026, instamotion has raised $29M in funding. The last funding round occurred on Feb 24, 2021.

When was instamotion founded?

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instamotion was founded in 2016.
instamotion logo

instamotion

Retail Motor VehiclesBavaria, Germany11-50 Employees

Based in Munich, Bavaria, instamotion operates an online platform for buying used cars. Since 2017, customers can purchase used vehicles entirely online, with a quality screening that only passes qualified, tested cars, supported by a relatively small team.

The platform enables users to choose and order a car online, while a Germany-wide network can deliver it to the doorstep with insurance and registration, ready to drive away. A 14-day return policy provides a window to reconsider. In 2024, Carvago announced the acquisition of InstaMotion Retail GmbH, marking a change in ownership within the online used-car market.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
4411 - Automobile Dealers
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $29M

    instamotion has raised a total of $29M of funding over 1 rounds. Their latest funding round was raised on Feb 24, 2021 as a Series B.

  • $1M - $10M

    instamotion's revenue is estimated to be in the range of $1M - $10M

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