Industrial coatings Target manufacturers and fleets that require durable protective coatings for polyurea, polyaspartic and aliphatic coatings, highlighting Instacote’s capabilities in floor coatings for public safety garages, shipment racks, containers, and wastewater infrastructure to address longevity and maintenance cost reductions.

Asset protection Promote protective coatings for mobile equipment, dunnage, and reusable masks to extend equipment life, reduce annual repair costs, and improve part protection, with emphasis on custom applications and on-site spray coating services.

Industrial segments Position products for industries with harsh conditions and moisture exposure such as shipping, cardboard packaging, and wastewater systems, leveraging experience in moisture-resistant coatings and corrosion resistance to reduce damage and downtime.

SMB growth Leverage the small but nimble organization profile to offer scalable coating solutions, prototype and production spray services, and fast lead times to mid-sized manufacturers seeking customized coating hardness ranges (45 to 95 Shore A).

Regional focus Emphasize domestic manufacturing in Erie, Michigan to appeal to US-based supply chain and compliance needs, offering localized support, quick response times, and potential partnerships for on-site or nearby coating installations.