Esports leadership INSPOT operates the leading network of over 85 gaming venues in Greece and Cyprus with strong engagement in esports events, presenting opportunities to partner on tournaments, sponsorships, and venue-based activations.

High engagement venues The stores combine high-end hardware, PC and console gaming, a sports cafe, and daily events, creating multiple touchpoints for cross-selling hardware, software, and loyalty programs to Gen Z and young adult gamers.

B2B collaboration With specialized gaming and marketing departments and robust technical support, there is potential to offer co-branded marketing services, custom LANs or event tech, and managed digital campaigns for partner brands targeting gaming communities.

Sustainable growth Historical expansion to most major cities since 1999 indicates a scalable operating model and opportunity to pilot new formats or franchising with proven infrastructure, staff expertise, and brand recognition to accelerate expansion in neighboring markets.

Digital and analytics Existing technology stack and online ecosystem (iLadder and social/marketing tools) enable data-driven partnerships, targeted promotions, and performance analytics for advertisers and hardware vendors seeking measurable ROI in gaming events and venues.