Inspire Brands Asia

Wellness and Fitness ServicesCentral Region, Singapore51-200 Employees

Inspire Brands Asia is a Singapore-based consortium comprising Anytime Fitness Asia’s top sub-master franchisees, along with lead investor Exacta Capital Partners and co-investor Aura Group. It was formed to acquire the Master Franchisee license for Anytime Fitness across nine Asian countries and territories and to consolidate the related gym management businesses. The group also holds the rights to introduce SUMHIIT Fitness, a global HIIT concept, into Southeast Asia. Operating in the wellness and fitness services sector, it functions as a regional consolidator and operator in this space.

Its activities focus on expanding access to fitness services in Asia by pooling franchise rights and gym-management operations, while supporting fitness professionals, entrepreneurs, and investors seeking regional opportunities. In 2022, Les Mills Asia Pacific announced an expanded partnership with Inspire Brands Asia, reflecting collaboration to broaden offerings in the region.

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