Acquisition Tailwinds Insights West was acquired by Leger360 in November 2021, indicating potential access to larger client networks, enhanced capabilities, and cross-sell opportunities with Leger360’s portfolio.

SMB Focus With a small team (11-50 employees) and annual revenue under one million, there is a clear opportunity to upsell scalable research services, premium panels, and add-on analytics to small to mid-market clients seeking cost-effective, actionable insights.

Industry Coverage Past collaborations span financial services, cannabis, and youth/community segments, suggesting openings to expand within these sectors or leverage existing sector experience to win new, similarly structured studies for targeted industries.

Digital Capabilities A tech stack including WordPress, Mailchimp, Google Tag Manager, and online panels indicates readiness for digital, survey-driven, and audience-segmented research; propose integrated digital research programs and ongoing panel management.

Public Recognition Award recognition as a Small Business BC nominee for Best Employer signals potential to position the firm for talent-led client wins, as well as marketing messages emphasizing strong workplace culture and project quality.