Target Audience Precision Insight Data specializes in providing highly accurate B2B marketing data within the glazing, building products, and construction sectors, making it a valuable partner for companies seeking targeted customer engagement and lead generation in these industries.

Advanced Platform Offerings The company’s flagship platform, Salestracker, coupled with integrated CRM and advanced email marketing tools, presents opportunities to upsell or cross-sell to existing users and attract new clients looking for comprehensive sales and marketing automation solutions.

Industry Event Presence Recent participation in industry events like the FIT Show and focus on branding, such as a darts-themed data accuracy stand, indicates active industry engagement—potential entry points for partnerships, sponsorships, and direct outreach to decision-makers at these gatherings.

Innovative Developments The ongoing launch of new features and platform upgrades, including Salestracker 4, signals a continuous innovation cycle that could be leveraged for cross-selling existing tools or introducing tailored solutions to companies seeking cutting-edge market intelligence and marketing technology.

Growth and Recognition Recognition as Business of the Year and strategic hires like the new commercial director suggest momentum and expanding capabilities, creating opportunities to position Insight Data as a reliable partner for companies prioritizing growth, efficiency, and industry leadership in market research and data services.