Innovative Designs, LLC

Retail Office EquipmentNew York, United States51-200 Employees

Innovative Designs, LLC designs and manufactures licensed youth products, expanding from Back-to-School stationery into youth-focused lines across stationery, crafts, activities, and toys. Founded in 2003 by Doug Haber, the company emphasizes quality materials and alignment with current fashion and fabrication trends to appeal to tweens and teens. From concept through development and production, executive leadership oversees a collaborative process that supports quick-to-market product launches. 

It collaborates with retailers, offering development opportunities and exclusive lines and providing a full assortment across categories to help retailers capitalize on trends. Based in New York, New York, it operates as a mid-sized player in the retail office equipment industry focused on accessible, high-quality, value-driven youth products. In September 2025, the company issued a recall for 75,900 Minecraft light-up slap ruler bracelets due to a button battery hazard.

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