Design Innovation Innovation Living emphasizes blending style, comfort, and functionality, appealing to modern consumers seeking versatile and aesthetically pleasing furniture solutions, creating opportunities to target design-conscious retail and interior design sectors.

Recognition & Credibility Being finalist in the 2023 Finovate Awards in embedded finance and financial mobile apps demonstrates technological innovation and credibility, opening potential sales channels in financial service integrations and smart furniture features.

Global Reach With an international recognition and a presence in the U.S. market through its Innovation USA division, the company offers growth prospects for distribution partnerships and retail expansion in new markets.

Technology Utilization Utilizing a modern tech stack, including PHP, jQuery, and Bootstrap, positions the company well for developing integrated smart furniture systems or online customization tools, appealing to tech-savvy customers.

Market Position & Growth Operating within a competitive mid-range furniture market with revenue estimates up to $10 million and a moderate employee base, providing avenues for upselling premium products, design collaborations, and direct-to-consumer channels.