Inkubate

Book and Periodical PublishingNew Hampshire, United States2-10 Employees

Inkubate operates in the book and periodical publishing space as a technology-focused company based in Portsmouth, New Hampshire. It develops analytic capabilities that assess authors’ writing styles to identify stylistic similarities and potential authorial connections. The centerpiece is ScoreIt!, a platform whose analyses were publicized for linking J.K. Rowling to the ghost author Robert Galbraith, illustrating how writing style can be used to differentiate voices. The company’s work is positioned to support writers in understanding how their writing may align with established authors and audiences. 

Independent and aspiring writers use ScoreIt! to discover which authors they write in a similar voice, enabling them to pitch their books to readers of matched authors. The platform also helps refine marketing by highlighting keywords and phrases that resonate with those audiences, with reports of higher ad impressions and click-throughs. In July 2016 Inkubate launched ScoreIt!, and the company has outlined plans for additional tools—including MarkIt! for agents and publishers and DiscoverIt! for the book retail market.

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