Innovative Engagement Platform Infotap's gamified survey platform offers a unique way to engage guests through Wi-Fi gateways, providing an interactive experience that rewards participation. This positions the company well for businesses looking to enhance customer engagement and gather valuable feedback seamlessly.
Expansion Opportunities With a recent acquisition of a game-based survey startup and ongoing developments in smart technology, Infotap is positioned to expand its offerings into retail, hospitality, and other customer-centric sectors seeking innovative feedback solutions.
Technological Adoption Utilizing a tech stack that includes MySQL, ASP.NET, and CDN services, Infotap demonstrates a solid technical foundation facilitating scalable and reliable survey integrations that appeal to technology-driven clients.
Growth Potential Operating within the market research industry with a revenue range of up to 1 million, Infotap presents an opportunity for sales efforts targeting small to medium-sized businesses eager to adopt interactive survey tools to improve customer insights.
Market Trends Alignment As businesses increasingly seek digital and gamified feedback channels to improve customer experience, Infotap's focus on reward-based engagement aligns well with current market trends, making it a compelling partner for institutions investing in innovative customer experience solutions.