Promotional revenue Promote their strong mix of promotional products that now accounts for a sizable portion of revenue (approximately 45%). This indicates ongoing demand for branded items and opportunities to upsell higher-margin merchandise bundles to existing customers.

National reach Although based in Orange County, California, Informs serves clients across the United States. This broad footprint suggests potential for nationwide campaigns, multi-location branding projects, and scalable fulfillment partnerships.

Digital solutions Recent shift toward internet-based systems with CompanyCatalog.net and e-stores signals openness to digital procurement solutions. There is opportunity to propose expanded online storefronts, automatic replenishment, and integrated invoicing for corporate customers.

Operational scale Revenue in the mid-range and a lean employee base imply room for efficiency-focused sales, such as enhanced print-to-promo bundles, managed services, and scalable warehousing or fulfillment add-ons for growing accounts.

Tech stack growth Current tech stack includes iCIMS and web development tools, indicating familiarity with digital operations and potential for sales tools that streamline onboarding, CRM integration, and targeted digital marketing for prospecting.