Insights

IoT Expansion InformaTrac has announced an upcoming release of the InformaTrac Pro IoT Controller, signaling a strategic move into IoT-enabled inventory and asset management. This presents a sales opportunity to position advanced RFID and barcode solutions integrated with IoT for real-time tracking, analytics, and automation.

Mid-market Focus With a small team and estimated revenue in the low millions, InformaTrac operates like a lean, mid-market software provider. This suggests a buyer persona that values cost-effective, scalable asset management solutions and quick deployment over large, enterprise-scale contracts.

RFID and Barcoding The company emphasizes strong functionality for barcoding and RFID technologies, indicating a ready market for complementary hardware integration, scanning workflow optimization, and cross-compatibility with existing asset tracking infrastructures.

Tech Stack Leverage Utilizing common platforms such as PHP, WordPress, Shopify, and Microsoft 365 presents avenues to offer lightweight, easily integrable add-ons, plugins, or cloud-based services that enhance inventory control without heavy custom development.

Growth Signals Recent product announcements and a demonstrated revenue range imply potential for upsell into expanded feature sets, premium support, or managed services as they scale, making a compelling case for targeted outreach around ongoing product roadmaps and renewal opportunities.

Similar companies to InformaTrac, Inc.

InformaTrac, Inc. Tech Stack

InformaTrac, Inc. uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore InformaTrac, Inc.'s tech stack below.

InformaTrac, Inc.'s Email Address Formats

InformaTrac, Inc. uses at least 1 email format:
InformaTrac, Inc. Email FormatsExamplePercentage
First.Last@informatrac.comJohn.Doe@informatrac.com
100%

Frequently Asked Questions

What is InformaTrac, Inc.'s official website and social media links?

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InformaTrac, Inc.'s official website is informatrac.com and has social profiles on LinkedIn.

How much revenue does InformaTrac, Inc. generate?

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As of September 2026, InformaTrac, Inc.'s annual revenue is estimated to be $1M - $10M.

What is InformaTrac, Inc.'s NAICS code?

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InformaTrac, Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does InformaTrac, Inc. have currently?

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As of September 2026, InformaTrac, Inc. has approximately 2 employees across 1 continents, including North America. Key team members include President: K. H. Explore InformaTrac, Inc.'s employee directory with LeadIQ.

What industry does InformaTrac, Inc. belong to?

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InformaTrac, Inc. operates in the Software Development industry.

What technology does InformaTrac, Inc. use?

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InformaTrac, Inc.'s tech stack includes iCIMS, WordPress, Shopify, Microsoft 365, Isotope, PHP, Piwik PRO Core and Akismet.

What is InformaTrac, Inc.'s email format?

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InformaTrac, Inc.'s email format typically follows the pattern of First.Last@informatrac.com. Find more InformaTrac, Inc. email formats with LeadIQ.

When was InformaTrac, Inc. founded?

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InformaTrac, Inc. was founded in 2016.
InformaTrac, Inc. logo

InformaTrac, Inc.

Software DevelopmentCalifornia, United States2-10 Employees

InformaTrac, Inc. is a small software company focused on developing solutions for inventory, asset, and location management. Its offerings emphasize barcoding and RFID capabilities to help organizations track items and their locations within facilities. Based in Simi Valley, California, it operates in the software development industry and serves clients seeking improved visibility and control over their assets.

In 2019, the company announced the forthcoming InformaTrac Pro IoT Controller as part of its product expansion. The firm’s work centers on enabling real-time tracking and management of inventories and locations through its software offerings.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    InformaTrac, Inc.'s revenue is estimated to be in the range of $1M - $10M

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