Data-Driven Growth Opportunities With its extensive repository of purchase, media, social, causal, and loyalty data on a cloud-based platform, IRI presents a valuable opportunity for clients seeking comprehensive market insights. Selling solutions that enhance data integration or offer advanced analytics could help clients better understand consumer behavior and identify new growth segments.

Sustainability Focus The recent launch of research on sustainability and consumer perceptions indicates a strategic emphasis on environmental and social responsibility. Offering products or services that support sustainable product innovation and marketing could resonate with clients aiming to boost brand loyalty and meet evolving consumer expectations.

Market Trend Reports IRI's frequent release of timely reports on inflation, private brands, and grocery inflation demonstrates its role as a trend leader. Business development efforts could target retailers and CPG brands looking for actionable insights to adapt to changing market conditions and consumer spending patterns.

Strategic Partnerships Partnerships with platforms like InfoSum and collaborations with consulting firms like BCG suggest opportunities to offer collaborative data solutions or joint consulting projects. Engaging with these networks can facilitate tailored analytics services to meet specific client needs.

Technology Adoption IRI's integration of advanced cloud and analytics tools such as AWS, Pardot, and Wrike highlights its technological sophistication. Positioning complementary or add-on technologies that enhance data security, collaboration, or predictive capabilities could appeal to clients committed to digital transformation.