Experience Audience Target motorsport enthusiasts and corporate groups seeking premium on-track experiences, leveraging Indy Racing Experience’s real IndyCar rides at high-visibility venues (Walt Disney World Speedway and Indianapolis Motor Speedway) to drive experiential marketing partnerships and event-based sales.

Partnership Potential Leverage recent Lyten Motorsports collaboration to position Indy Racing Experience as a platform for sponsored experiences and co-branded events, appealing to suppliers and technology partners seeking brand presence in live racing environments.

Tech Enablement Highlight the existing tech stack and data capabilities (AWS, New Relic, Cloudflare, analytics tools) to offer premium digital integration for partners, such as CRM-driven lead generation, performance analytics for customer journeys, or customized guest experiences at events.

Revenue Growth With annual revenue in the mid-range and venues operating frequently (daily at one site, selective days at another), propose tiered corporate programs, season passes, and volume incentives for corporate events to scale bookings and stabilize cash flow.

Operational Scale Recognize a lean team (11-50 employees) with high-impact, high-cost experiences; offer turnkey B2B packages, training, and co-hosted events to reduce sales cycle friction and extend reach through partner networks and event organizers.