SMB niche Target small engineering teams in industrial manufacturers focusing on automation and motion control projects, highlighting IaMotion's specialized application knowledge, support, and cost-competitive product mix to win mid-market automation opportunities.

Big motor push Leverage recent expansion into big motors and medium voltage solutions to upsell to customers with high power and mid to large-scale automation needs, particularly in facilities upgrading drives, drives/controllers, and energy-efficient motion systems.

Competitive edge Position IaMotion as a value-led alternative with strong application engineering expertise and a website designed for engineers, emphasizing quick access to information, reliability, and favorable price/quality comparisons to compete against larger integrators.

Tech-enabled Highlight technology stack and digital capabilities as an enablement signal for modern engineering teams; offer digital tools and resources, remote support, and easy access to product data to streamline procurement and project scoping.

Growth signals Capitalize on the company’s revenue range and service-oriented model to pursue new installations, retrofits, and maintenance contracts with existing manufacturers in automation, motor, and fluid power sectors, aiming for recurring revenue through service and support.