Indigenous Tourism Association of Canada (ITAC)

HospitalityBritish Columbia, Canada11-50 Employees

ITAC operates as a coordinated voice for Indigenous tourism in Canada, bringing together more than 20 Indigenous tourism industry organizations and government representatives from every province and territory. Its work centers on marketing, product development support, and forging partnerships among associations, government departments, and industry leaders to help the sector grow. Its purpose includes improving the socio-economic conditions of Indigenous people through advisory services, conferences, professional development training and workshops, and the provision of industry statistics and information for Indigenous tourism operators and communities or those seeking to start a cultural tourism business across 13 regions, 10 provinces and 3 territories. It also strives to unite groups with similar mandates to enable collective support, promotion, and marketing of authentic Indigenous cultural tourism experiences. 

Based in Vancouver, British Columbia, ITAC is positioned within the hospitality industry as a national network that coordinates Indigenous tourism interests across Canada. Its role is to convene and align regional actors to enable collaboration and shared growth. A recent development is a partnership with Intrepid Travel Group, which includes a commitment of CA$500,000 over five years to bolster Indigenous tourism nationwide. This ongoing collaboration, along with other partnerships and programs, supports ITAC’s activity in promoting Indigenous cultural tourism.

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