Insights

Audience Reach In Business Madison is a long-standing business media outlet serving Wisconsin's capital region with editorial coverage across online and print, suggesting strong local readership among business decision-makers, which presents opportunities for targeted advertising, sponsored content, and newsletter partnerships.

Advertising & Tech Current tech stack includes Google AdSense, Taboola, AWS, Segment, Shopify, Google Workspace, Constant Contact, and Piwik PRO Core, indicating mature digital distribution and analytics capabilities suitable for offering data-driven ad packages, retargeting, and marketing automation services.

Event & Awards Active events and awards programs around business leadership and technology (e.g., Executive Excellence: Finance & Technology Awards) provide openings for sponsorships, speaker opportunities, and priority editorial coverage for client brands.

Growth & Scale Revenue range (10–25 million) and a history of acquisitions imply evolving business models and potential for bundled media solutions, sponsorships, and cross-promotions with related local business partners and platforms.

Strategic Partners Past acquisition by City Cast and notable partnerships suggest openness to collaboration, distribution deals, and newsletter co-branded campaigns that can widen reach for clients seeking local market penetration.

Similar companies to In Business Madison

In Business Madison Tech Stack

In Business Madison uses 8 technology products and services including Google AdSense, Taboola, Amazon Web Services, and more. Explore In Business Madison's tech stack below.

In Business Madison's Email Address Formats

In Business Madison uses at least 1 format(s):
In Business Madison Email FormatsExamplePercentage
First@ibmadison.comJohn@ibmadison.com
89%
Last@ibmadison.comDoe@ibmadison.com
11%

Frequently Asked Questions

What is In Business Madison's phone number?

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You can contact In Business Madison's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is In Business Madison's official website and social media links?

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In Business Madison's official website is ibmadison.com and has social profiles on LinkedIn.

How much revenue does In Business Madison generate?

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As of August 2026, In Business Madison's annual revenue is estimated to be $10M - $25M.

What is In Business Madison's SIC code NAICS code?

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In Business Madison's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 511 - Publishing Industries (except Internet).

How many employees does In Business Madison have currently?

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As of August 2026, In Business Madison has approximately 24 employees across 1 continents, including North America. Key team members include Digital Staff Writer: B. K.Publisher: T. E.. Explore In Business Madison's employee directory with LeadIQ.

What industry does In Business Madison belong to?

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In Business Madison operates in the Book and Periodical Publishing industry.

What technology does In Business Madison use?

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In Business Madison's tech stack includes Google AdSenseTaboolaAmazon Web ServicesSegmentShopifyGoogle WorkspaceConstant ContactPiwik PRO Core.

What is In Business Madison's email format?

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In Business Madison's email format typically follows the pattern of First@ibmadison.com. Find more In Business Madison email formats with LeadIQ.

When was In Business Madison founded?

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In Business Madison was founded in 1978.
In Business Madison logo

In Business Madison

Book and Periodical PublishingWisconsin, United States11-50 Employees

In Business Madison is a business-focused media outlet serving Wisconsin's capital region. For more than 45 years, its editorial team has covered the local business community through news, analysis, and in-depth profiles, in print and online. The publication offers interview-style reporting on industry best practices and profiles new companies, alongside awards programs and special events to recognize local business leaders. It also distributes weekday morning and afternoon newsletters highlighting the latest local, regional, and national business news.

Based in Madison, Wisconsin, the company operates in the book and periodical publishing industry and serves a mid-sized local business audience. In 2023, City Cast acquired In Business Madison, marking a change in ownership while preserving its role as a regional business information source.

Section iconCompany Overview

Phone number
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1978
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    In Business Madison's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    In Business Madison's revenue is estimated to be in the range of $10M - $25M

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