Pay for performance IMS markets on a pay-for-performance model, offering to cover all marketing costs upfront and only charging on cars sold. This positions IMS as a low-risk partner for dealers and agencies seeking guaranteed ROI, creating a compelling sales angle to onboard new clients who are wary of traditional advertising spend.

Dealership targeting Proprietary targeting narrows potential buyers based on location, brand, and inventory, enabling precise outreach to motivated in-market buyers within the next 90 days. This can be leveraged to upsell dealers on the value of highly targeted campaigns and faster deal flow.

Multi‑channel mix IMS combines direct mail, email, digital display, and social media into a tailored marketing mix. Sales opportunities include offering to optimize channel spend, present performance-backed channel recommendations, and justify higher budget with proven vehicle sales outcomes.

Verification & transparency A third-party verification system (CDK Global) provides a manifest of targeted buyers and links vehicles sold to that manifest. This transparency can be marketed as a differentiator to build dealer trust and support renewal or expansion discussions.

Growth signals With revenue in the tens of millions and a global-applicable model demonstrated via success stories, IMS can target mid-market to regional dealer groups and automotive agencies seeking scalable, low-risk performance marketing partnerships.